YouTube description- 7 tips to help you optimize your video

When posting a video to YouTube,the description is so important.  

After all,YouTube is the second largest search engine in the world, so to be found in the search engines, we need to include a meaningful description.

Here are the things I suggest :

1 Firstly decide on your keywords.

This is a whole subject in itself, but let’s assume you have decided on

“How to make money online”

2 Include it in your title

However, it is better to make it more appealing, for example:

“How to make money online-learn the secrets never revealed before”


“How to make money online-7 simple steps for you to follow”

3 I repeat the title as my first line of the description.

4 Include your URL in the second line including http.

For example, mine is

The reason you want to do it this way is that the format above is a clickable link.

You do not want your viewers to have to copy and paste the URL, because most of them will not do it.

5 Write your description

Ideally this should be between 200 and 500 words.

The important thing is that you should write the description for the viewer NOT for the search engines.

When writing, keep the sentences short.

Use paragraphs with only 2-3 sentences per paragraph.

Your viewers will not read a full page of text with no breaks.

Use bullet points-these make the reading more interesting.

Try to include your keyword phrase 3-4 times in the description, but do not overdo it as it may appear unnatural to the search engines.

6 Include your other social media links

If you are on sites like Facebook, Twitter , LinkedIn, Pinterest, Google+ or any other of the major sites, you can show the viewer that you are active on other sites.

7 Include an external link

There are various thoughts on this, but it is something I normally do.

I normally include a link at the bottom of my description.

I go to google and type in the keyword phrase or something similar.

When I see the results I normally include a Wikipedia URL as this is a higher authority site.

I hope you find this useful, and if you have any suggestions or comments, please do not hesitate to contact me.

John Hayes


Video Marketing – 7 good reasons why

There is no doubt that the use of video in content marketing is on the rise.  One of the largest video sites, YouTube , is now the second largest search engine on the web. One of the reasons is that when people are looking how to do something they prefer to watch a video rather than read text.

Here are 7 reasons why you should be involved in video marketing :

1 Improved rankings in the search engines.

Many of us have believed that it is easier to rank on YouTube rather than on the search engines. However, the surprising result is that, according to ComScore, adding a video to your web site can increase the chance of a front page Google result by 53 times.

2 Video can increase your sales

It is estimated that adding a product video to your landing page can increase your conversions by 80%.

3 Higher Engagement

Whenever we are posting a video or a text post, we are looking for our audience to engage with us. It is believed that viewers are 10 times more likely to embed, share and comment on video content than on text based posts.

4 Videos are more appealing to mobile users

We have all seen the growth of mobile usage over the last few years and it is forecast that this growth will continue.

More than half of video viewing is now done on mobile phones.

It is also forecast that watching videos on mobiles will overtake traditional TV viewing.

Quite simply, people find it easy to watch a video while on the go, than scrolling through trying to read lots of text.

5 Higher Retention Rates

When trying to rank in the search engines, companies like Google consider the amount of time spent on your web site. If people don’t stay on the site long, this is known as a high bounce rate and will not help your search engine rankings.

65%  of viewers watch at least 75% of a video, which is much higher than with text based posts.

6 It Is Easier To Learn From Video

Nowadays,people increasingly use video to learn.

When people want to learn about a new product or service, as many as 98% said they preferred to watch a video.

7 Better Email Click Throughs

Email marketing is still very strong. The use of videos in emails has shown to double the click through rate.


In conclusion,there are very compelling reasons to make use of videos in our marketing campaigns.

Looking to the future,it is forecast that we will be using video more and more,so it is a good time to start now.

Below is an example of a video.

This is with music,but it could also be with voice.


How to add a thumbnail on your YouTube video

It is predicted that by 2019 , as much as 80% of the traffic on the Internet will be video.
If this is true,it is important to make use of videos now.
There are a number of video sites,but the largest is YouTube.  

When you’re making a YouTube video the thumbnail is very important .
Basically this is the first opportunity that people will see your video, so you need to make it quite appealing in order for them to click on it now as opposed to the thousands of others.

If you leave it to YouTube, the site will pick an image from your video which may not be very appealing.

What I do is a use a number of different sites to basically have a custom thumbnail.
I personally use pixabay ( ) where I find an appealing image .
These are free and of a very high quality.
I will download this image to my disk.

Then I upload this image into canva ( )where I can basically define it as a YouTube thumbnail which makes it the right size.
I then add any appropriate text and download it to my disk.

I then go to YouTube where I upload the image as a custom thumbnail.

All of this is explained in the video below.

I hope you find it useful.