How to get traffic to your site using blogger

I have written a number of articles and made some videos on the theme “how to get traffic to your web site”.  

Some people rely on SEO and posting to sites such as Facebook and twitter.

If we take the subject of SEO, it takes a lot of work and skill to get onto the front pages of the search engines. For most people, this is a step too far so we need to look at other ways of driving traffic.

It is well worth posting to Facebook and twitter but there are other sites that we should consider.

One of these is Blogger, which is owned by google.

There are various debates about Blogger v WordPress.

Personally I don’t see it as an either/or as I use both.

If you have taken the time to write an article and possibly make a video the easy bit is to post to a number of different sites.

It doesn’t take much time to post manually to Blogger but if you want to make life easier,there are various bits of software as well as WordPress plugins that will let you post automatically to Blogger.

The benefits of using Blogger are as follows :

1 It is easy to use,but if you need to know how to do something a simple search on Google or YouTube will provide you with the necessary information.

2 It is free

This is a huge benefit if you are on a budget.

3 Free hosting from Google

As well as free hosting, you get 99.999% uptime.

Also, your site will not suffer degradation of performance.

4 Posts can be posted to Google +

As Blogger and Google + are both owned by Google you may have an advantage when trying to rank in the search engines.

5 You show up in the search engines faster

Blogger sites are added to the Google search engine within 24 hours,which gives you a huge advantage over other sites.

Conclusion

In conclusion, Blogger is well worth using.

I have used both Blogger and WordPress and I like both. However, at times WordPress can be more difficult to use than Blogger.

If you post to Blogger and Google + and make a video and post to YouTube, you may have an unfair advantage in the search engines as all of these are owned by Google.

I have made a short video as an introduction to Blogger.

 

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Video Marketing – 7 good reasons why

There is no doubt that the use of video in content marketing is on the rise.  One of the largest video sites, YouTube , is now the second largest search engine on the web. One of the reasons is that when people are looking how to do something they prefer to watch a video rather than read text.

Here are 7 reasons why you should be involved in video marketing :

1 Improved rankings in the search engines.

Many of us have believed that it is easier to rank on YouTube rather than on the search engines. However, the surprising result is that, according to ComScore, adding a video to your web site can increase the chance of a front page Google result by 53 times.

2 Video can increase your sales

It is estimated that adding a product video to your landing page can increase your conversions by 80%.

3 Higher Engagement

Whenever we are posting a video or a text post, we are looking for our audience to engage with us. It is believed that viewers are 10 times more likely to embed, share and comment on video content than on text based posts.

4 Videos are more appealing to mobile users

We have all seen the growth of mobile usage over the last few years and it is forecast that this growth will continue.

More than half of video viewing is now done on mobile phones.

It is also forecast that watching videos on mobiles will overtake traditional TV viewing.

Quite simply, people find it easy to watch a video while on the go, than scrolling through trying to read lots of text.

5 Higher Retention Rates

When trying to rank in the search engines, companies like Google consider the amount of time spent on your web site. If people don’t stay on the site long, this is known as a high bounce rate and will not help your search engine rankings.

65%  of viewers watch at least 75% of a video, which is much higher than with text based posts.

6 It Is Easier To Learn From Video

Nowadays,people increasingly use video to learn.

When people want to learn about a new product or service, as many as 98% said they preferred to watch a video.

7 Better Email Click Throughs

Email marketing is still very strong. The use of videos in emails has shown to double the click through rate.

Conclusion

In conclusion,there are very compelling reasons to make use of videos in our marketing campaigns.

Looking to the future,it is forecast that we will be using video more and more,so it is a good time to start now.

Below is an example of a video.

This is with music,but it could also be with voice.

 

How to cloak your affiliate link

If you are promoting an affiliate product, you will be given an affiliate link.
For example,if you are promoting a clickbank product,you may have a link as follows :

http://XXX.clevergiz.hop.clickbank.net?cgpage=keyword-researcher

This is for a product called Keyword Researcher.
You would replace the XXX with your affiliate ID.

However,it doesn’t look very professional,which is why there are a number of URL shorteners available.

2 of the more popular ones are

1 bit.ly

2 Google’s offering called Goo.gl

Again,these are not very professional and don’t relate to your own identity or brand.

My favourite URL shortener ( or link cloaker as it is sometimes known )
is a WordPress plug-in called Pretty Link

It is very easy to use, and to show you how to use it I have made a video below.

If you need any help or have any comments,please do no hesitate to contact me.

 

How to add menus in WordPress

A number of people have asked me how to manage menus in WordPress.
This is relatively easy to do, and in order to show you how to do it,I have made a short video.

Personally,I like the horizontal menu across the top of the screen.
I then like sub-menus so that people can see, at a glance,what is on my site.

Your theme and menu location may be different.
However,you can still use the same method.

If you have any questions,please let me know.

 

How to find keywords using a FREE tool

When we write an article, we use keywords in the hope that the article will be found by people searching on the Internet.

Let’s consider google for now as it is the most popular search engine.
If you are in the weight loss business, you may consider the following keyword phrase :

“How to lose weight ?”
As of February 2018 there are over 14 million searches, so the chances of being found are not that great.
The search engines will be dominated by established businesses and organizations with very large budgets.
Take a look at the first page.

However,there is still hope as we can find keyword phrases with less competition, and therefore more chance of being found.

There are a number of tools on the market that will do this work for you.
However,if you want a free tool, google offer keyword planner.
To see how you can use this,please watch this video below :

 

Affiliate marketing-how to find products on clickbank

If you’re involved in internet marketing you’ve probably heard of clickbank.
That’s www.clickbank.com, which is a very good site if you want to sell digital products.

In selecting a product to sell these are the points that I consider:

1 Select something that you know about or are passionate about.

Apart from the obvious Internet marketing, you may be interested in sports, personal development, gardening or a host of other niches.

This may seem obvious but some people just chase the money without knowing anything about the subject. If you do this, you will eventually you’ll get fed up and you’ll run out of steam.

2 You need to do make sure that it’s a good sales page. Ask yourself whether you would buy from this yourself .If so, there’s a good chance that other people will also buy the product.

3 Check that the product is selling well otherwise there’s no point in selling a product that  nobody wants . This is found in the gravity, all of which is included in the video below .

4 Another very important point is the affiliate page.You need to make sure that you’re going to be well supported on this product so if you look at the affiliate page and you see banners and email swipes then there’s a good chance that this is well supported product.

5 Also,if possible, go for something will a rebill. This means that people will pay monthly, which means you will receive a monthly commission.

These are the things that I look for,all of which I cover in the video below :

 

The many uses of google

Like many people I mainly think of google as a search engine.

However there are many other useful applications that you can use for your blog. These are as follows:

Email

Ok we are all aware that gmail exists but there are some good reasons to have a gmail account the main 2 being as follows:

A If you have a blog or web site you must have a gmail account.

Even if you have done all the SEO on your site you are unlikely to be recognised by google until your site is verified. This is not very complicated, you use google Webmaster tools to generate a verification code for your site, then all you need to do is put this verification code onto your web site, and you can then use the google Webmaster tools to analyse your traffic.

There are a number of plug ins that make it very easy to put the verification code onto your blog.

You can use your gmail account to do the bing verification.

B If you have more than one email address, which many of us do, gmail makes things very easy. Let’s imagine that you have gmail account 1,gmail account 2 and a hotmail account.

Firstly you can receive all 3 emails into 1 gmail account so you only have to log into 1 account, rather than 3 accounts.

In addition you can reply to all 3 email account from the 1 gmail account.

For example, you may log into gmail account 1 and find you have a hotmail message. From the gmail account you can reply to the hotmail message, but the recipient will see that the message has come from hotmail.

That is a very useful feature.

Google Drive

If you want to back up your data and/or have more than 1 computer this is very useful.

I’m sure we have all experienced a computer malfunction and have found that we haven’t backed up the data.

It is possible to back up to 5 Gb of data free of charge with google drive.

Personally I have a desktop where I store most of my data and a laptop, which I use in various locations.

The beauty of google drive is that it is possible to access that data wherever you are. If you make change it is possible to synchronise the data.

 

Google Docs

This is a very good application.

This will enable you to create documents with images, tables, equations, drawings and links. If you don’t want to go to the expense of having a product like MS Word, this is a very good alternative.

Google Sheets

This really is a very good product for creating spreadsheets.

If you have used MS Excel, you will find it is very similar.

Google Slides

Here you can create slides with the editor, which supports such things as embedded videos and animations.

Conclusion

Google does have other applications (including YouTube) but these are the ones that I use most.

In summary the main advantages are:

1 The products are free to use- a very important point when comparing the costs of other spreadsheets and word processing applications.

2 The applications can be accessed from any remote location

There is no need to back up data or carry a USB stick to use data on different computers.

3 Almost unlimited storage space

Although there is a limit on storage space, this can be overcome by having several google accounts.