How to add channel art to YouTube

Here is a short post and video on how to design your YouTube channel art

Once you have a YouTube channel you will need some channel art.

You can pay a designer to do this, or if you are sufficiently skilled ylotsou can design it yourself.

Another alternative is to use a number of free sites to generate some art.

The first is :

www.canva.com

You will need to create a free account, after which it is possible to design you art as covered in the video below.

The sites I use for free images are ;

www.pixabay.com

www.pexels.com

There are some really good images in lots of different sectors.

Please watch the video below.

As usual, if you have any questions or comments, please contact me.

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How to get traffic to your site using blogger

I have written a number of articles and made some videos on the theme “how to get traffic to your web site”.  

Some people rely on SEO and posting to sites such as Facebook and twitter.

If we take the subject of SEO, it takes a lot of work and skill to get onto the front pages of the search engines. For most people, this is a step too far so we need to look at other ways of driving traffic.

It is well worth posting to Facebook and twitter but there are other sites that we should consider.

One of these is Blogger, which is owned by google.

There are various debates about Blogger v WordPress.

Personally I don’t see it as an either/or as I use both.

If you have taken the time to write an article and possibly make a video the easy bit is to post to a number of different sites.

It doesn’t take much time to post manually to Blogger but if you want to make life easier,there are various bits of software as well as WordPress plugins that will let you post automatically to Blogger.

The benefits of using Blogger are as follows :

1 It is easy to use,but if you need to know how to do something a simple search on Google or YouTube will provide you with the necessary information.

2 It is free

This is a huge benefit if you are on a budget.

3 Free hosting from Google

As well as free hosting, you get 99.999% uptime.

Also, your site will not suffer degradation of performance.

4 Posts can be posted to Google +

As Blogger and Google + are both owned by Google you may have an advantage when trying to rank in the search engines.

5 You show up in the search engines faster

Blogger sites are added to the Google search engine within 24 hours,which gives you a huge advantage over other sites.

Conclusion

In conclusion, Blogger is well worth using.

I have used both Blogger and WordPress and I like both. However, at times WordPress can be more difficult to use than Blogger.

If you post to Blogger and Google + and make a video and post to YouTube, you may have an unfair advantage in the search engines as all of these are owned by Google.

I have made a short video as an introduction to Blogger.

 

Blog commenting

There are so many things to consider in Internet marketing but one of the major ones is traffic, without which it is not possible to make money. It is possible to generate traffic in a number of ways.

In order to be successful, it is advisable not to rely on any one strategy. Many marketers have realised this when google changed the rules and they found themselves going from the 1st page for their keywords to almost nowhere.

Two options are as follows :

1 Search engine optimisation-it is possible to get to the top of the search engines, but it can take some time, and it needs a lot of expertise.

2 Paid traffic this can be very expensive.

What we are considering here are ways to generate free traffic.

For all these methods there are tools available which will automate the processes, however it is recommended to do these tasks manually to understand the processes.

Blog Commenting

This can be very productive and yet quite easy.

You may have your own blog on which you will have postings and visitors will be invited to comment. If you approve the comment, then they will have a link back to your site to their own site.

This is what we are going to do, i.e. place comments on other people’s blogs in the hope that they will be approved, thus giving you a link back to your own site.

However, for the backlink to be recognised as a worthwhile backlink, it should be in a similar sector and it should be reasonably popular.

Looking at the sector first if, for example, your blog is related to weight loss, then you want the backlinks to be relevant to weight loss. The search engines will not consider a backlink from for example,a photography site to be relevant.

In blog commenting we need to consider the following 3 factors:

1 As stated above, the site you are visiting must be relevant to your site. For example, if your blog relates to Internet marketing, you can

look at search engine optimisation, article marketing, backlinking, etc.

In which case, go to the search engine and type :

Article marketing + blogs or

Article marketing + powered by WordPress

You will then find lots of blogs where you can place comments.

2 For the link to be worthwhile, the site must be reasonably popular and recognised by the search engines.

3 The final factor is the comment.

This will need to be approved by the site owner, so it needs to be meaningful. Do not write something as easy as “great blog” as you will not be approved.

Read the article and make a meaningful comment, which will give you a good chance of the comment being approved.

Make sure that you include your URL so that you can get a link back.

You really don’t need to spend too long on this as backlinks from a few high ranking sites will be very beneficial.

However, if you find this rather repetitive it is possible to make life easier with some free software.

Just enter “free blog commenting software” into the search engine and take your pick.

 

 

 

 

 

 

SEO Yoast one of the best WordPress plug ins

This plug in for WordPress is one of the most impressive currently available.

In summary, this will enable you to optimise all pages and posts for SEO once you have created the content.

When creating a post (or an article) the following information is entered:

  • The SEO title-this is the 1st line that appears in the search engine
  • The meta description-this is seen below the SEO title
  • Keyword-it is worth remembering that the major search engines rank pages and posts NOT web sites.

After this information and the content in the article have been entered you then click on a key called “Page Analysis”. The plug in will analyse the information and produce a green light or a red light. From this it will be possible to take action so that each red light becomes a green light.

The sort of data that is analysed is as follows :

  • Whether there are any images and whether there are alt tags
  • The length of the page title as only so much is seen when searching
  • Whether the page title contains the keyword
  • How easy the article is to read-it may need shorter sentences
  • The keyword density

It is very easy to take the necessary action to turn red lights into green lights, which will give you a greater chance of being indexed by the search engines.

It is very important to optimise each page or post, as these are what are indexed by the search engines.

Other features include following:

  • Which pages appear in the search engines-for example, if you are selling a product you will not want the download page to be indexed.
  • SEO Yoast automatically creates XML Sitemaps and notifies google and bing of the sitemaps’ existence
  • There are options to notify yahoo and ask
  • Once you have verified your site with google and bing it is so easy to enter these codes into the site.

When choosing a WordPress plug in, before checking the functionality it is

important to ensure that it has been favourably reviewed.

In conclusion, this could save you a lot of time and money, and the great thing is that the plug in is free.

 

How to add menus in WordPress

A number of people have asked me how to manage menus in WordPress.
This is relatively easy to do, and in order to show you how to do it,I have made a short video.

Personally,I like the horizontal menu across the top of the screen.
I then like sub-menus so that people can see, at a glance,what is on my site.

Your theme and menu location may be different.
However,you can still use the same method.

If you have any questions,please let me know.

 

fiverr- a site worth looking at

This site may be worth a look
http://www.fiverr.com

It is called fiverr because originally all the gigs could be bought for five dollars.
It is a useful site for tasks that you may not be able to do (or you may not want to do).

I have used this site for a number of years for such tasks as :

logos
Facebook Page covers
Instagram posts
as well as video production

I have made a video showing some of the uses.

 

How to find keywords using a FREE tool

When we write an article, we use keywords in the hope that the article will be found by people searching on the Internet.

Let’s consider google for now as it is the most popular search engine.
If you are in the weight loss business, you may consider the following keyword phrase :

“How to lose weight ?”
As of February 2018 there are over 14 million searches, so the chances of being found are not that great.
The search engines will be dominated by established businesses and organizations with very large budgets.
Take a look at the first page.

However,there is still hope as we can find keyword phrases with less competition, and therefore more chance of being found.

There are a number of tools on the market that will do this work for you.
However,if you want a free tool, google offer keyword planner.
To see how you can use this,please watch this video below :