For some time, I have been using Instagram and I would like to outline the reasons for using Instagram.
Although Instagram was only formed in 2010, it has created quite an impact, so much so that it was acquired in 2012 by Facebook for 1 billion dollars. Here are 7 reasons why you should consider using Instagram:
1 Popularity– if you are going to invest time you want to make sure that the platform is popular. This is certainly true of Instagram which has 500 million active daily users and 700 million active monthly users.
2 Visual-you have heard the term “A picture paints a thousand words”. As that is the case Instagram does well because it is all about photos and videos.
3 Easy to use-whenever you are out I’m sure you have seen the number of people using their mobile phones. Instagram takes advantage of this trend as it was developed as a mobile application. It is so easy to take a photo or video and post it onto Instagram instantly.
4 Social-you can display your photos, and you can like a photo as well as make a comment. You can follow other accounts so you can keep up to date on their activities, and other accounts can follow you.
5 Engaging platform-according to Forrester Research, Instagram generates 120 times more followers than twitter. This is important as your followers are your potential customers.
6 Average selling price- according to an e-commerce report, the average selling price on Instagram is $64, compared to $55 on Facebook and $46 on twitter.
7 Potential to make money-56% of Instagram users make $50,000 or more per annum. As you can see, there is good money-making potential.
Hopefully, you can see the potential of Instagram.
I will be making more posts on Instagram,due to the interest.