When we write an article, we use keywords in the hope that the article will be found by people searching on the Internet.
Let’s consider google for now as it is the most popular search engine.
If you are in the weight loss business, you may consider the following keyword phrase :
“How to lose weight ?”
As of February 2018 there are over 14 million searches, so the chances of being found are not that great.
The search engines will be dominated by established businesses and organizations with very large budgets.
Take a look at the first page.
However,there is still hope as we can find keyword phrases with less competition, and therefore more chance of being found.
There are a number of tools on the market that will do this work for you.
However,if you want a free tool, google offer keyword planner.
To see how you can use this,please watch this video below :